The Hotel Council of San Francisco is a non-profit trade association founded in 1987 to advocate on behalf of our hotel and allied members to ensure economic vitality of the hospitality industry in San Francisco.

The Hotel Council is:

Your Advocate

The Hotel Council is the voice of the hospitality industry and collaborates with various city departments and regional agencies to ensure our voice is heard.

The Hotel Council builds effective relationships with elected officials, city leaders, and community organizations to support a strong and vibrant hospitality industry.

The Hotel Council also partners with local schools, universities, business associations, and non-profit organizations to increase awareness about the importance of the hospitality industry to San Francisco and the region.

Your Industry Connection

The Hotel Council hosts events that build your business connections and brand visibility within the hospitality industry.

Annual events include:

  • Advocacy Breakfast
  • Allied Member Showcase
  • Charity Golf Tournament
  • Hotel Hero Awards Gala
  • Women in Leadership

Your Education Partner

The Hotel Council hosts seminars in a variety of topics, including human resources and labor laws to sales and marketing strategies to sustainability.

Educational programs include:

  • Economic Forecasting Seminar
  • Food and Beverage Trends Seminar
  • Human Resources Legal Update Seminar
  • Public Relations and Social Media Marketing
  • Stay Green Forum

Economic Impact Report

2018-2019 Annual Report

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The Hotel Council DEI series has provided some incredibly valuable insight for me, my organization and our industry. The presenters are all experienced in the DEI area, so we get a honest, open conversation and practical advice to guide us in making our organizations more equitable and inclusive.


Sonya Bradley Chief Marketing Officer, Visit Sacramento February 16, 2021