“The Hotel Council of San Francisco serves as the voice of the hospitality industry in San Francisco and the Bay Area. We are at a pivotal moment collectively as the hospitality industry recovers from the pandemic. However, our city has so much to offer and is one of the most beautiful places in the world. It will become one of the top tourist destinations globally once again. We are already seeing positive signs as an industry and as a city. If we all work together, we will take our industry and our city to levels of unprecedented success. We will continue to maintain strong partnerships with local government, elected officials, and community groups to ensure that we provide the best resources possible for our members to thrive. That success benefits our businesses, our workers, our city, and San Franciscans collectively.” 

Alex Bastian
President & CEO
Hotel Council of San Francisco

Creating Opportunities, Supporting Communities, Driving Economic Growth

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Hotel Council


The Hotel Council membership roster includes over 250 hotels, businesses, and partner organizations.

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“I absolutely loved the Hotel Council’s Diversity, Equity & Inclusion webinar. The ‘fills in the gap’ exercise was eye opening. What a great example of, and lesson in, unconscious bias! It was an eye-opening moment for me. I look forward to sharing it with our Diversity & Inclusion Committee for our California regional team.”

Mary Walker Baus Senior Market Manager, Expedia Group February 12, 2021

San Francisco: The National Leader in Sustainable Tourism Webinar