“The Hotel Council of San Francisco serves as the voice of the hospitality industry in San Francisco and the Bay Area. We are at a pivotal moment collectively as the hospitality industry recovers from the pandemic. However, our city has so much to offer and is one of the most beautiful places in the world. It will become one of the top tourist destinations globally once again. We are already seeing positive signs as an industry and as a city. If we all work together, we will take our industry and our city to levels of unprecedented success. We will continue to maintain strong partnerships with local government, elected officials, and community groups to ensure that we provide the best resources possible for our members to thrive. That success benefits our businesses, our workers, our city, and San Franciscans collectively.” 

Alex Bastian
President & CEO
Hotel Council of San Francisco

Creating Opportunities, Supporting Communities, Driving Economic Growth

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San Francisco has a variety of ambassador programs to ensure your visit is both feel fun and safe.

This convenient and colorful map is available to download to share with your guests, employees and visitors.

Our Ambassadors are ready and willing to offer assistance, please be sure to say” hello” when you see them

Hotel Council


The Hotel Council membership roster includes over 250 hotels, businesses, and partner organizations.

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The Hotel Council of San Francisco provides key networking opportunities as well as introductions to products and services that are relevant to our industry. Most importantly, they advocate for our industry at the local and state level and keep us apprised of the ever-changing political landscape of San Francisco.

During the COVID-19 Pandemic the leadership that the Hotel Council provided cemented their value to our industry.

Michael Baier General Manager | San Francisco Marriott Fisherman’s Wharf February 1, 2021