Initiative Guarantees at Least One Quarter of Council Leadership
Comprised of Underrepresented Communities by 2025

5 April 2021— San Francisco, CA: In an ongoing effort to better serve its membership and visitors  the Hotel Council of San Francisco ( has announced that it is signing on to the 25 x 25 Pledge ( initiated by the Silicon Valley Leadership Group guaranteeing that by 2025 the number of underrepresented individuals in its leadership will increase by at least 25%.

“San Francisco is rightly proud of its deserved reputation as a City that celebrates diversity and understands that such diversity is the foundation of our brand and our economy,” said Kevin Carroll, Hotel Council President and CEO. “Having said that, one of the things that 2020 has shown us is that all of us can do better, and that includes the Hotel Council.  We hope that more and more companies, and organizations, will step up and take this pledge. It’s the right thing to do. It’s the smart thing to do.”