Photo credit: Paradigm Hotels Group
Written by: Katie Burke
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The developer behind SoMa’s long-awaited Virgin Hotel is kickstarting plans for a new 10-story hotel in Mid-Market.

The San Francisco Planning Commission is ready to approve Paradigm Development Group’s proposal to demolish the former Kaplan’s Surplus & Sport Goods at 1055 Market St. to make room for a new 160-room hotel on the site.

Paradigm — which developed the 174-room Hampton Inn at 942 Mission St., the Holiday Inn at the San Francisco International Airport as well as the soon-to-be-delivered 215-room Virgin Hotel — purchased the site in 2014. It has spent the past several years working to get its hotel plans there approved.

The proposal also includes 2,000 square feet of ground-floor retail, ground-floor public space and, of course, a rooftop deck. The project is expected to create 25 full-time and 10 part-time positions. Stanton Architecture’s Michael Stanton is the lead architect for the development.

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