2017 – Jo Licata

Hilton Union Square

Over the past 28 years, Jo Licata has tirelessly led the Hilton San Francisco Union Square and hospitality industry in community service. She is a star in every capacity for which she serves. In the span of her career, Jo has led the Hilton to support hundreds of non-profit organizations, community groups, and arts programs. Her efforts have not only improved the quality of life for the neighborhood’s 5,000 children and 3,000 elders, but for those in need across the City.

Jo also offers her expertise to the hotel’s conference groups where she helps match them with community service projects. In addition to managing the hotel’s community efforts, Jo co-founded and manages the Hotel/Non-Profit Collaborative. The Collaborative is a network of San Francisco hotels and businesses that donates excess goods to non-profit agencies. Since its inception in 1997, Jo has helped provide a second life to nearly 500,000 tons of supplies, furniture, and equipment languishing in storage closets or slated for dumpsters.

Jo has received over 30 awards for work in the community and for the environment. She was the recipient of the Hilton CEO Light and Warmth Award in 2012 and has received awards and recognition from organizations including, SF Travel, MPI, PCMA, University of San Francisco, the San Francisco Department of the Environment, and many non-profit agencies. She is also the Director of Education for the Green Meetings Industry Council of Northern California and a docent of the Fine Arts Museums of San Francisco.