Tourism is $126 billion state industry - Sierra Star
Date:  3/15/2017

Written by: Brian Wilkinson
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From left, Kim Lawson Yosemite spokesman Scott Gediman and Rhonda Salisbury, executive director of the bureau at Visit California’s 2017 Outlook Forum Feb. 27 at Bacara Resort & Spa in Santa Barbara.

More than 500 tourism industry leaders from throughout the state and around the world gathered Feb. 27 and 28 in Santa Barbara for Visit California’s 2017 Outlook Forum

Attendees, including representatives from Visit Yosemite Madera County, Rhonda Salisbury, CEO, and Kim Lawson, creative director, shared best practices and mutual success stories in the promotion of tourism while determining how best to continue to grow California’s $126 billion tourism industry that provides one million statewide jobs.

In 2015, the most recent stats available from the stare, tourism spending in Madera County was $274 million, while providing for nearly 3,300 jobs with a payroll of $92 million.

“With California’s tourism industry reaching more global markets than ever, the forum provides an opportunity to bring our industry together to chart a strategic course for the future,” said Caroline Beteta, president and CEO of Visit California. “We brought the top minds in our industry with a dynamic roster of trendsetters, influencers and innovators who will shape the next generation of tourism in the Golden State.”

Beteta previewed the next generation of tourism marketing in the Golden State and highlighted Visit California’s successful global marketing campaigns that continue to position California as a top destination for global visitors each year.

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